Today marks the day that Lexus has sold over 1 million hybrid vehicles since the world’s first hybrid luxury car, the RX 400h, went on sale in 2005. To commemorate this milestone, the millionth Lexus hybrid vehicle, a NX 300h, was handed over in Milan, Italy, by Alain Uyttenhoven, Head of Lexus Europe, to a Lexus customer, Mr Aldo Pirronello.
“The hybrid system continues to be our signature powertrain technology. We have set ambitious environmental goals for 2050, the popularity of the hybrid technology worldwide is extremely important for us to achieve those goals. I’m extremely happy that over 1 million customers worldwide have put their faith into our Lexus hybrid line-up,” said Tokuo Fukuichi, President of Lexus International.
Mr Pirronello, the millionth hybrid customer commented, “This is my first Lexus. I chose this brand because I really value it. When I saw the new Lexus NX 300h, I’ve been immediately captured by its design, and of course by the hybrid technology that made me enthusiastic. I was surprised to hear that I was the buyer of the millionth hybrid Lexus, and I am honoured to celebrate this important milestone with Lexus!”
Europe is the largest hybrid market worldwide for Lexus. In 2015, 64% of all Lexus cars sold in Europe were hybrid, a proportion that rises to 95% in Western Europe. Lexus is by far the largest hybrid premium brand in Europe, with a market share of over 45%, or 77% if plug-ins are excluded.
“Since 2005, full hybrid technology has been the signature powertrain technology for Lexus. In addition to great efficiency and low CO2 emissions – which lead to low costs of ownership – it also provides a smooth and engaging driving experience with a high level of ride comfort. So it doesn’t come as a surprise, that it scores the highest satisfaction rates among our customers” said Alain Uyttenhoven.
Earlier this year, Lexus premiered the LC 500h, which features new generation performance technology called Multi Stage Hybrid System (MSHS). The MSHS expands further the hybrid advantages by delivering more power, greater acceleration and traction and higher efficiency. The LC 500h will be available for sale in the spring of 2017.
“I am sure that our new performance hybrid system will make the hybrid vehicles even more successful attracting even those customers who have never considered a hybrid before.” concluded Alain Uyttenhoven.