Bidvest Automotive has formally expanded its national footprint with the opening of three new Geely dealerships, a move that signals growing confidence in both the brand and the local market. The launch of Geely Menlyn, Geely West Rand, and Geely Durban represents more than additional retail points. It is a clear statement of intent around scale, accessibility, and long-term commitment.
At a time when South Africa’s automotive landscape is navigating shifting technologies and evolving buyer expectations, Bidvest Automotive’s expansion aligns with the rise of electrified mobility. The focus is not only on vehicle sales, but on creating a complete ownership ecosystem supported by modern facilities, experienced leadership, and full aftersales capability.
A STRATEGIC NATIONAL EXPANSION
The three new dealerships are positioned in key metropolitan hubs, ensuring strong regional coverage across Gauteng and KwaZulu-Natal.
Geely Menlyn, located on January Masilela Drive in Pretoria, strengthens the brand’s presence in the capital and surrounding residential corridors.
Geely West Rand, based in Constantia Kloof, extends its reach into Johannesburg’s western suburbs, a growing family and lifestyle market.
Geely Durban, situated on Somtseu Road, anchors the brand’s footprint on the eastern seaboard, serving both urban and coastal buyers.
Collectively, these locations improve accessibility and reinforce Geely’s ambition to become a mainstream, nationwide mobility brand.
LEADERSHIP SHAPED BY EXPERIENCE
Operational leadership across the three dealerships reflects Bidvest Automotive’s emphasis on experience and consistency.
Lourens Du Plessis oversees both Geely Menlyn and Geely West Rand, bringing a customer-centric approach and strong retail management experience to Gauteng’s new Geely points.
In Durban, the dealership is led by Sivi Moodley, a respected industry professional with a track record in operational excellence and service delivery.
This leadership structure ensures that each dealership operates to the same professional, transparent, and customer-focused standards as the Bidvest Automotive group.
A FULL SERVICE OWNERSHIP ECOSYSTEM
Each dealership has been designed as a comprehensive automotive hub, offering customers support throughout the entire ownership journey.
New vehicle sales showcase Geely’s growing lineup of electric and hybrid models, positioning the brand firmly within South Africa’s evolving mobility landscape. Certified pre-owned offerings provide an alternative entry point for value-focused buyers, backed by quality assurance and peace of mind.
State-of-the-art workshops and trained technicians handle servicing and repairs, supported by genuine Geely parts to ensure reliability and warranty compliance. On-site finance and insurance specialists provide tailored funding and insurance solutions, while accessory fitment services enable customers to personalise and enhance their vehicles to suit individual needs.
GEELY AND THE ELECTRIFIED MOMENT
Geely’s expanding presence in South Africa mirrors its global momentum as a leader in electric and hybrid mobility. Through Bidvest Automotive’s growing retail network, local customers now have broader access to advanced technologies designed around efficiency, sustainability, and everyday usability.
The expansion supports a broader shift in buyer behaviour in which technology, long-term running costs, and environmental considerations increasingly influence purchasing decisions.
LAST WORD
The opening of Geely Menlyn, Geely West Rand, and Geely Durban marks an important step in both Bidvest Automotive’s growth strategy and Geely’s South African journey. With strong leadership, carefully chosen locations, and a clear focus on full-service ownership, the foundation has been laid for sustained expansion.
As electrified mobility continues to gain traction locally, this strengthened dealership network positions Geely well to compete, support customers, and grow with confidence. The real test will come on the road and in daily ownership, but on paper and in infrastructure, the intent is clear.
Report by BRYAN KAYAVHU | Images © BIDVEST AUTOMOTIVE | GEELY SOUTH AFRICA
